Digital Marketing Toolkit
A collection of courses focused on Digital Marketing and maximizing your return on investment with ProviderMatch for Consumers.
The content within this learning path has been created by Kyruus' Sr. Director, Digital Marketing Services, Eugenie Pieck-Buchard. The goal is to provide healthcare organizations utilizing ProviderMatch for Consumers (PMC) with high-level digital marketing guidelines, tools, and best practices in order to maximize their return on investment with PMC.
WHO SHOULD TAKE THIS LEARNING PATH
The intended audience for these courses are the members of your healthcare organization's (digital) marketing and patient access / patient experience teams.
Defining Your Digital Marketing Objectives
Learn about the first step in planning a digital marketing campaign, leveraging Search, as part of Kyruus Connect for Providers.
6 min
Show Overview
Understanding the Patient Journey
A quick overview of the 3 key components that make up the patient journey.
6 min
Show Overview
Find (Patient Journey Stage)
How the patient finds your website and Search online.
17 min
Show Overview
Engage (Patient Journey Stage)
How to improve patient engagement on Search and best practices.
21 min
Show Overview
Convert (Patient Journey Stage)
How to maximize patient conversion on Search and best practices.
5 min
Show Overview