- Introduction
-
Overview
- Setting the Stage
-
Introduction & Agenda 2 min
-
Background 3 min
-
Ingredients of a Robust Digital Strategy 3 min
- SEO
-
What is SEO & How Does it Work? 3 min
-
Key Components That Drive Organic Search 1 min
-
Ranking Factors Overview 3 min
-
Ranking Factors Deep-Dive 10 min
- Conclusion
-
Summary 2 min
-
Key Takeaways
-
How'd We Do?
SEO Deep-Dive with Search
Gain a better understanding of what SEO is, how it is leveraged, and how it fits into your healthcare organization's digital marketing strategy.
This course will help you to understand what Search Engine Optimization (SEO) is and how it fits into your overall digital marketing strategy. In addition, you will learn about:
- Find, Engage, and Convert, which are the ingredients that make up your digital marketing strategy.
- Expertise, Authority, and Trust, which are the key components driving organic search.
- The top 5 ranking factors – Search Intent, Content, Mobile Friendliness, On-Page SEO, and Link Building.