-
Defining Your Objectives 2 min
-
Common Objectives 3 min
- Conclusion
-
Key Takeaways 1 min
-
Knowledge Check
-
How'd We Do?
Defining Your Digital Marketing Objectives
Learn about the first step in planning a digital marketing campaign, leveraging Search, as part of Kyruus Connect for Providers.
In this quick course, you will learn all about defining your digital marketing objectives. In addition, you will hear what common objectives Kyruus Health customers typically have. The key takeaways lesson includes links to 2 additional support materials focused on optimizing demand conversion and how to utilize customer personas.
WHO SHOULD TAKE THIS COURSE
This course is 1 of 5 courses focused on digital marketing. It is intended for those healthcare organizations that have purchased Search, specifically members of their (Digital) Marketing and Patient Access / Patient Experience teams.