Engage (Patient Journey Stage)

Engage (Patient Journey Stage)

How to improve patient engagement on Search and best practices.

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About this course

The second phase or component of the patient journey is called Engage, and it is when/how the patient engages with your Search. In this course, you will learn about this phase along with helpful tools and best practices. 

WHO SHOULD TAKE THIS COURSE

This course is 1 of 5 courses focused on digital marketing. It is intended for those healthcare organizations that have purchased Search, specifically members of their (Digital) Marketing and Patient Access / Patient Experience teams. 

 

Curriculum21 min

  • ENGAGE
  • Search Patterns in Search 2 min
  • Content Strategy 1 min
  • Chatbots and Use Cases 1 min
  • API Use Cases & Tying Other "Points of Care" with Search 2 min
  • Well Configured Provider (WCP) 4 min
  • Lead Nurturing 1 min
  • Deeper Dive with Analytics and WCP 9 min
  • Conclusion
  • Key Takeaways 1 min
  • Knowledge Check
  • How'd We Do?

About this course

The second phase or component of the patient journey is called Engage, and it is when/how the patient engages with your Search. In this course, you will learn about this phase along with helpful tools and best practices. 

WHO SHOULD TAKE THIS COURSE

This course is 1 of 5 courses focused on digital marketing. It is intended for those healthcare organizations that have purchased Search, specifically members of their (Digital) Marketing and Patient Access / Patient Experience teams. 

 

Curriculum21 min

  • ENGAGE
  • Search Patterns in Search 2 min
  • Content Strategy 1 min
  • Chatbots and Use Cases 1 min
  • API Use Cases & Tying Other "Points of Care" with Search 2 min
  • Well Configured Provider (WCP) 4 min
  • Lead Nurturing 1 min
  • Deeper Dive with Analytics and WCP 9 min
  • Conclusion
  • Key Takeaways 1 min
  • Knowledge Check
  • How'd We Do?