This course will teach you how to optimize your organizations web properties according to insights from a search-engine-optimization perspective. Patients are increasingly treating their healthcare search experience from a consumer perspective; with so many options for providers, it is important to stand out by understanding the components that drive search and how to rank higher in results using these insights. There are various ways in which your organization can be competitive in the market, such as incorporating ratings and reviews on your website, introducing service line pages that link back to your providers profiles, making your online presence mobile-friendly, and more.