SEO Deep-Dive with ProviderMatch for Consumers

Gain a better understanding of what SEO is, how it is leveraged, and how it fits into your healthcare organization's digital marketing strategy.

SEO Deep-Dive with ProviderMatch for Consumers

Curriculum

Course Overview 35 min (Show All)

About this course

About this course

This course will help you to understand what Search Engine Optimization (SEO) is and how it fits into your overall digital marketing strategy. In addition, you will learn about:

  • Find, Engage, and Convert, which are the ingredients that make up your digital marketing strategy.
  • Expertise, Authority, and Trust, which are the key components driving organic search.
  • The top 5 ranking factors – Search Intent, Content, Mobile Friendliness, On-Page SEO, and Link Building. 

NOTE: For high-level digital marketing guidelines, tools, and best practices to help you maximize your healthcare organization's return on investment with PMC, be sure to complete the Digital Marketing Toolkit learning path.