Digital Marketing Toolkit

This course focuses on Digital Marketing and maximizing your return on investment with ProviderMatch for Consumers.

Digital Marketing Toolkit

Curriculum

Course Overview 22 min (Show All)

About this course

About this course

The content within this course has been created by Kyruus' Sr. Director, Digital Marketing Services, Eugenie Pieck-Buchard. The goal is to provide healthcare organizations utilizing ProviderMatch for Consumers (PMC) with high-level digital marketing guidelines, tools, and best practices in order to maximize your return on investment with PMC. 

Defining Your Digital Marketing Objectives

In this section, you will learn all about defining your digital marketing objectives. In addition, you will hear what common objectives Kyruus customers typically have. The key takeaways lesson includes links to 2 additional support materials focused on optimizing demand conversion and how to utilize customer personas. 

Understanding the Patient Journey

After defining your digital marketing objectives, the next step is to have an understanding of the patient journey. This section will give you a high-level overview of the 3 key components that make up this journey. 

Find

The first phase or component of the patient journey is called Find, and it is when/how the patient finds your website and ProviderMatch for Consumers (PMC) online. In this section, you will learn about this phase along with helpful tools and best practices. 

Engage

The second phase or component of the patient journey is called Engage, and it is when/how the patient engages with your ProviderMatch for Consumers (PMC). In this section, you will learn about this phase along with helpful tools and best practices. 

Convert

In this quick section, you will learn all about the final phase within the Patient Journey, Convert. Additionally, you will walkthrough tracking your success in ProviderMatch Analytics.