You just finished learning all about the first phase within the patient journey: FIND. Take a quick moment to review some of the main points and ensure that you didn't miss anything. 

Key Takeaways

• The Find stage is all about how patients/consumers find a healthcare organization’s website and PMC functionality, and it is here where healthcare organizations focus on 
• The Sessions tab, found on the Consumers dashboard within ProviderMatch Analytics, pulls in Google Analytics data. 
• When analyzing your sessions data, at least 62% of your sessions should be coming from the Organic Search channel. 
• As a best practice, be sure that your service line pages are nicely intertwined with links directly to PMC. 
• Google's core web vitals are user-facing metrics related to speed, responsiveness, and visual stability, and they are essential for SEO.

If you'd like to dive a little deeper, be sure to check out these additional support materials:

• Organic Search - read through a recent post on Kyruus' blog regarding organic search. 
• Core Web Vitals - read Google's article covering their core web vitals. 
• Optimizing Content Strategy - learn how to create an outstanding content marketing strategy.
• Deep Linking - steps for deep linking to a specific provider's profile, the appointment purpose step, or the scheduling step of the booking workflow.