Completing this section, you should now have an understanding of the patient journey and the three main phases or components that make it up. Take a quick moment to read through the key takeaways found below to ensure that you didn't miss anything. 

Key Takeaways

• The patient journey consists of three main phases or stages: Find, Engage, and Convert
• Find - how the patient finds your website and PMC
  • Key Objective - increase patient acquisition
  • Strategic Priorities
    • optimize SEO
    • design enhancements across access points
    • online scheduling expansion
• Engage -  how your patients are interacting or engaging with your website and PMC
  • Key Objective - improve patient engagement
  • Strategic Priorities
    • optimize website content strategy
    • UI enhancements: reduce clicks to book
    • well configured provider
• Convert - when the patient actually books an appointment
  • Key Objective - maximize appointment conversion
  • Strategic Priorities
    • meet or exceed online scheduling expansion goal