In this section, you learned about the final phase or stage in the patient journey, Convert. In addition, you heard about 2 metrics to track conversion, one for healthcare organizations using DirectBook and one for those that are not on DirectBook. Take a moment to review a couple of the key takeaways from this section. 

Key Takeaways

• The Conversion stage of the patient journey is when the patient or consumer completes the booking process and books an appointment with a provider of their choosing, and the goal is to exceed any goals set by the healthcare organization for their scheduling expansion. 
• The Facilitated Appointment Metric is a key performance indicator for Kyruus customers that are not utilizing our DirectBook solution, and it represents patient demand that has been converted into an appointment through the aid of Kyruus. 
• Facilitated appointments are calculated as 30% of the total number of CTA clicks, meaning when a patient clicks on “book appointment” or “request an appointment”. 

For customers utilizing DirectBook, Kyruus can track the actual number of booked appointments due to the direct integration with the underlying EHR and/or scheduling solution.