By completing this section, you should have an idea of what objectives Kyruus customers typically have. Take a moment to read through the key takeaways below and ensure that you didn't miss anything. 

Key Takeaways

• A clear understanding of your intended outcomes allows you to accurately measure the success of your efforts. 
• From a digital marketing perspective, Kyruus customers typically have 3 key objectives that they are trying to accomplish:
  • increase patient acquisition
  • improve patient engagement
  • maximize appointment conversion
• Google Analytics can help you better analyze your patient demographic and that information can be utilized to create or develop patient personas. 

If you'd like to dive a little deeper, be sure to check out these additional support materials:

• Demographics and Behaviors - read how healthcare organizations can optimize demand conversion online. 
• Customer Personas - read through the key takeaways from our webinar with Banner Health and how they use customer personas.