Content Strategy

""

As you are creating and updating content on your website on a regular basis, please ensure that your patients are given the opportunity to seamlessly connect to the PMC portion of your website so there is a continuous patient journey.


Some examples are:

Service Line Pages:  Linking from Service Line pages to relevant providers in PMC
(this also drives SEO as mentioned earlier)

Location Pages:  Linking from Locations pages to relevant providers in PMC
(We can help you with our Marketable Locations API, please reach out to your Customer Success Partner)

Campaign Landing Pages:  Linking from Campaign landing pages to relevant providers in PMC (with UTM for campaign tracking)

Homepage Link:  Linking directly from the homepage to PMC with our Search Widget (please connect with your Customer Success Partner if you are interested)

Chatbot:  Include a chatbot in all your pages including PMC