As you are creating and updating content on your website on a regular basis, please ensure that your patients are given the opportunity to seamlessly connect to the PMC portion of your website so there is a continuous patient journey.
Some examples are:
Service Line Pages: Linking from Service Line pages to relevant providers in PMC
(this also drives SEO as mentioned earlier)
Location Pages: Linking from Locations pages to relevant providers in PMC
(We can help you with our Marketable Locations API, please reach out to your Customer Success Partner)
Campaign Landing Pages: Linking from Campaign landing pages to relevant providers in PMC (with UTM for campaign tracking)
Homepage Link: Linking directly from the homepage to PMC with our Search Widget (please connect with your Customer Success Partner if you are interested)
Chatbot: Include a chatbot in all your pages including PMC