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Understanding the Patient Journey
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Key Objective and Strategic Priorities 5 min
- Conclusion
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Key Takeaways 1 min
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Knowledge Check
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How'd We Do?
Understanding the Patient Journey
A quick overview of the 3 key components that make up the patient journey.
After defining your digital marketing objectives, the next step is to have an understanding of the patient journey. This quick course will give you a high-level overview of the 3 key components that make up this journey.
WHO SHOULD TAKE THIS COURSE
This course is 1 of 5 courses focused on digital marketing. It is intended for those healthcare organizations that have purchased Search, specifically members of their (Digital) Marketing and Patient Access / Patient Experience teams.