Ingredients of a Robust Digital Marketing Strategy

In this video, Eug reviews what makes up a robust digital marketing strategy:

 

Objectives

 Strategic Priority Our Benchmark
Find Increase Patient Acquisition
  • Boost patient acquisition: SEO and GMB
  • Email
  • On average 62% of traffic to Search comes directly from Organic Search
Engage Improve Patient Engagement
  • Maximize Provider Data Fields
  • Website content strategy (incl. Service Line pages)
  • 12 out of 17 fields is considered "Well Configured". Goal is to have 80% of providers to at least have 12 out of 17 fields
Convert Maximize Appointment Conversion
  • Maximize amount of booked appointments
  • Measure results
  • 30% of patients who clicked on your booking button end up showing up at the doctor's office