Map your homepage to your key objectives

• Consider the following main nav (persistent on all web pages):
  • Link to your story/brand (about us)
  • Link to Locations
  • Link to Providers
  • Link to Phone number
  • Link to All service line pages
  • All: News (add opportunity there to sign up for future comms)
• Consider adding the following links on top of homepage (mobile users!):
  • Link to find a provider
  • Link to phone number
• Body (address Supply/Demand):
  • New and Most Searched Services
  • New and Most Searched Locations
• Why?: Shortens the patient journey to key pages on your website

Your service line page is a key intersection in the Patient Journey

• Consider adding key CTA buttons on top of the body (mobile users!):
  • Link to list of relevant providers (addresses Supply/Demand)
  • Link to list of relevant locations
• Link to other Service Line Pages in left nav:
  • OB/GYN
  • Pediatrics
  • Behavioral Health
  • Etc.
• Body (address Supply/Demand)
  • New and Most Searched Services
  • New and Most Searched Locations
• Why?: For Patients — Shortens the patient journey to key pages on your website - improves engagement and find the right care quickly