Convert Best Practices

Provider Detail Page

  • Consider improving provider profiles by including:
    • Accepting new patients
    • Availability
    • Ratings and Reviews
    • Insurances accepted
    • Provider Profile picture
    • Professional Statement
  • Great best practice to tie to:
    • Service Line Pages
  • Great opportunity to link to online booking by adding prominent CTA button
  • Why?: 
    • For Patients: Improved provider profiles lead to increased conversion into a booked appointment
    • Online booking can occur at any time when convenient for the patient:
      • No waiting on the phone
      • Book after hours