Message Characteristics

• Message can be constructed based on:
  • Provider attributes
  • Location specific rules
  • Specialty driven rules
  • Search term driven rules
  • Group/plan/brand driven rules
• Messages are displayed in specific locations based on the type of ruleset for the message
• Not all triggers apply to all types of rules
• The messaging component can live on its own, or be combined with a pre-sort/pre-filter of search results
• Messages that mimic a search result is limited to 2 providers/messages per trigger
• TiC Consideration: In addition to the benefits driven messages, search term messages can be created for cost searches